Here on Life With 4 Boys, I have collaborated with PR companies and individual businesses to bring readers a wide range of product reviews and giveaways. While on some occasions I was pitched the products, in most cases, I had to create a blogger pitch letter and approach the companies on my own in order to be able to get the products. Creating a pitch letter does not have to be hard, with a few simple steps, you can create a dynamic pitch letter that will help get you noticed.
Step 1: Make it Personal
While it is okay to create a standard template for your pitch letter, you want to also include a personal element. I would caution you against pitching companies that you are not truly interested in or familiar with. Take the time to get to know the product and company a bit before you begin writing and whenever possible, find the name of the media contact and address the letter specifically to them.
Step 2: Introduce Yourself
Once you have personally addresses the pitch letter, it is time to introduce yourself. Stating your name and blog right off the bat will allow you to connect instantly with the person on the other end of the email. You can go on to mention a few facts about yourself or qualifications if you think it is pertinent to the review or giveaway you are requesting, but it is not necessary.
Step 3: Explain What You Want
After introducing yourself, continue your pitch letter by explaining why you are contacting them. For example, are you interested in working with the on a review, giveaway or both? What product or product line are you interested in and why do you feel it would be a good fit for you and your readers.
Step 4: Introduce Your Blog
While you may have named your blog at the beginning of the letter, you can now give a bit of an explanation as to what your blog is about. Here you want to be brief. There is no need to lay all of your stats out, it only gives the company or PR person the ability to rule you out based on numbers before you even get the chance to really correspond with them.
Try a short introduction that explains your niche and target audience and what they stand to gain through working with you. For instance, “By posting my review of XXX products on my blog, other mothers will be able to see what someone like them thinks of the product.”
Step 5: Wrap It Up
Lastly, you want to wrap up a pitch letter with a thank-you. Thank them for their time and let them know that you are excited about the opportunity to work with them. Let your natural enthusiasm for the brand or product shine through.
- Keep it short. Pitch letters should only be 2-3 paragraphs long. Companies and PR contacts see hundreds of emails a week. If your pitch is lengthy, it is less likely to get read.
- Do not use fancy email backgrounds or hard to read font. While it may seem eye catching to you, it will likely be annoying to the person on the other end.
- Be careful not to include too much information. You can always include more stats at a later date, keep it simple in the beginning.
- Be yourself. Do not try to come across as someone else or lie about your interest or familiarity with a product, it will only come back to bite you later on.
If you have any other pitch letter tips that you think may help other blogger or if you are a blogger with some questions, feel free to leave them below in the comments.
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